The complexities of email marketing causes many people to shy away from it. Taking the time to really learn everything you can about email marketing can ensure you take full advantage of what it is capable of.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Use lots of different resources to learn about marketing through emails. There is a wealth of information available online about this. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.
Try out more than one email format. The beginning of your emails should include new information and offers. Experiment with a variety of formats, though, to determine which formats provide the best responses. When you know which format works the best, stick with it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Limit yourself to sending only one email message each week. Your customers are busy and don’t want to be bombarded by too many messages. Customers may skip your emails if they receive too many of them.
Avoid sending major email marketing messages around holidays. People are often not at work and are busy with families, not checking their emails. Of course, you should adapt this to your target audience. Some examples of this are occasion-specific campaigns such as Black Friday specials.
With any email marketing materials, limit the use of graphics. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. You subscribers will be more comfortable if they are in control of the process.
The best way to avoid sending emails that are spammy is by studying spam emails firsthand. Create a free email address and post it publicly online; the spam should appear quickly. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. Mobile devices have lower resolutions, so your space will be limited. Test your emails out so that you know they’re legible on mobile screens.
Now you should have a better understanding of how email marketing will help you. So, go ahead and add all that you learned today and you should see some type of improvement with your site’s popularity before you know it.